When Does the Movie Imaginary Come Out: Release Date and Details

Elijah Saunders

Updated on:

Imaginary Movie

Imaginary is a new horror movie that fans of the genre are eagerly waiting for. The movie comes out on March 8, 2024. Directed by Jeff Wadlow, the film promises an eerie experience with a talented cast that includes DeWanda Wise, Tom Payne, Pyper Braun, and Veronica Falcon.

The storyline revolves around a woman named Jessica who returns to her childhood home. Jessica encounters unexpected horrors tied to an old imaginary friend, presenting an intriguing and terrifying plot that keeps the audience on the edge of their seats.

Imaginary is produced by Blumhouse Productions, known for delivering spine-chilling films. With a plot that mixes supernatural elements and childhood fears, this movie will captivate horror enthusiasts and newcomers alike.

Key Takeaways

  • Imaginary releases on March 8, 2024.
  • The plot centers on Jessica and her disturbing imaginary friend.
  • DeWanda Wise and Pyper Braun lead the cast.

Plot Overview

Imaginary, directed by Jeff Wadlow, dives into the life of Jessica, an illustrator and author. Jessica’s childhood nightmares come alive when she moves in with her new family.

She becomes close with her two stepdaughters, Alice and Taylor. As she tries to bond with them, an old imaginary friend from her past, Ben, reappears. This imaginary friend brings with it a dangerous presence.

The movie explores the blurred lines between childhood imagination and reality. The plot thickens as the mysterious entity targets Alice. Jessica has to confront her deep-seated fears to protect her family.

The official synopsis hints at a blend of thriller and horror. As Jessica faces her childhood demons, viewers experience suspense and fear. The story draws on the universal theme of confronting one’s past.

Key Characters:

  • Jessica: Main protagonist, illustrator, and author.
  • Alice: Jessica’s stepdaughter targeted by the entity.
  • Taylor: Other stepdaughter, adds depth to the family dynamics.
  • Ben: The childhood imaginary friend with sinister intentions.

Imaginary combines elements of supernatural horror with family drama. It offers a thrilling ride that keeps audiences on edge.

Cast and Characters

The movie “Imaginary” features a talented cast, including several well-known actors. They bring to life a mix of lead and supporting roles that drive the story forward.

Lead Roles

DeWanda Wise plays the main character, a woman who returns to her childhood home to face old fears and hidden secrets. Her performance is pivotal to the film’s emotional depth and intensity.

Tom Payne stars as Max, a key figure in the unraveling of the narrative. His interactions with Wise’s character reveal much about the movie’s mysterious elements.

Veronica Falcón adds gravitas as Alice, a character whose history is intertwined with the central plot. Alice’s presence is crucial in unfolding the story’s past and present threads.

These three actors form the core of the film’s dramatic tension and deliver performances that engage the audience.

Supporting Cast

Taegen Burns portrays Jessica, a young character whose experiences form a significant part of the story. Her journey adds a layer of youthful perspective to the film’s horror aspects.

Pyper Braun plays Taylor, another child character. Their interactions with the lead cast help illustrate the haunting themes of the movie.

Betty Buckley provides a strong supporting role as a figure from the past who impacts the present events. Her character offers insights into the horror that unfolds.

Together, these supporting actors enhance the film’s atmosphere and enrich its narrative by contributing vital performances that complement the leads. These roles, though not always at the forefront, are essential for building the film’s suspense and emotional depth.

For more details on the full cast and crew, you can visit IMDb.

Creative Team

Blumhouse’s “Imaginary” film boasts a talented crew, including director Jeff Wadlow and experienced writers Greg Erb and Jason Oremland. The film is produced by industry veterans Jason Blum and Ryan Turek.

Director and Writers

Jeff Wadlow directs the movie. He is known for his work on several horror films. Wadlow also co-wrote “Imaginary” with Greg Erb and Jason Oremland. Their team collaborated before on various projects.

Erb and Oremland have a reputation for creating engaging stories. Their combined skills aim to bring a fresh perspective to the horror genre. Their involvement is expected to enhance the film’s overall narrative.


Jason Blum, of Blumhouse Productions, co-produced the film. Blum is renowned for producing successful horror movies. His experience is expected to elevate the film’s production quality.

Ryan Turek also contributes as a producer. He has been involved in numerous Blumhouse projects. Turek’s role ensures that the film aligns with Blumhouse’s high standards. Their collaboration aims to deliver a thrilling experience for the audience.

Production Insights

“Imaginary,” a new horror film, was backed by Lionsgate and produced by Blumhouse Productions. Filming for this project took place in specific locations and involved notable production companies.

Filming Locations

The movie “Imaginary” was filmed primarily in New Orleans. Known for its rich cultural backdrop, New Orleans provides a unique setting for horror films. The city’s distinctive architecture and eerie ambiance are often used to create tense, atmospheric scenes.

Filming in New Orleans also benefits from the region’s diverse locations. From historic sites to modern urban areas, the city’s versatility plays a significant role in shaping the film’s aesthetic. New Orleans has become a popular choice for filmmakers due to its unique, visually striking landscapes.

Production Companies

Blumhouse Productions led the production of “Imaginary.” Known for its work in the horror genre, Blumhouse has produced numerous popular films renowned for their suspense and scares. This company’s involvement guarantees a certain level of expertise and commitment to the genre.

Lionsgate provided financial backing and support. This partnership has enabled the project to benefit from the resources and distribution networks of both companies. The collaboration between Blumhouse and Lionsgate has been crucial in bringing “Imaginary” to life, ensuring high production quality and effective marketing strategies.

Release Details

The movie “Imaginary” is set to hit theaters in early 2024. Fans can look forward to several previews that have already generated excitement.

Release Date

“Imaginary” was first scheduled for release on February 2, 2024. This date was revealed during the premiere of Five Nights at Freddy’s. Later, the release date was moved to March 8, 2024, due to adjustments in the production schedule. The film’s new schedule places it among other spring releases that month. “Imaginary” will be available in theaters nationwide in the United States, offering audiences an early-year horror treat. The timing may attract horror fans looking for fresh content at the start of the year.

Trailers and Teasers

The first teaser trailer for “Imaginary” was unveiled in October during the premiere of Five Nights at Freddy’s. This brief clip intrigued viewers with its spooky elements and central character, a girl and her teddy bear named Chauncey. Additional trailers are expected to be released closer to the official date, providing more glimpses of the storyline and characters. Fans can stay tuned to platforms like Fandango and the movie’s official social media channels for the latest updates. The anticipation surrounding these trailers highlights the excitement Blumhouse Productions generates with its horror releases.

Film Classification

“Imaginary” received a PG-13 rating. This rating means that some material may not be suitable for children under 13.

The movie contains some violent content. Characters face supernatural threats and eerie situations. Scenes may include jump scares and intense moments. These elements contribute to the movie’s suspenseful atmosphere.

There is also some drug material in the film. This could include references to or depictions of drug use. Such content is minimal but still a factor in the PG-13 rating.

Parents might want to preview the movie before allowing younger children to watch. The film’s classification helps viewers make informed choices about content.

Reception and Ratings

The movie “Imaginary” has received varied reactions from critics and audiences. Its reception has been a mix of praise and criticism, with some appreciating its horror elements and others pointing out its flaws.

Critical Response

Critics have provided mixed opinions about “Imaginary”. On Rotten Tomatoes, it has an 84% approval rating based on 20 reviews. Critics noted the film’s effective exploration of childhood imagination’s dark side.

Despite this, some critics felt the plot was overly convoluted, diluting its impact. Roger Ebert’s review described it as another filler film in Blumhouse’s lineup, criticizing its execution. IMDb ratings for the movie are more balanced, reflecting the film’s split reception among critics.

Audience Reaction

Audience reactions to “Imaginary” have ranged from enthusiastic to indifferent. On Rotten Tomatoes, user reviews are mixed, with many viewers highlighting its blend of horror elements from movies like “Insidious” and “Monsters Inc.”

Some audience members were thrilled by the story and acting, while others felt disconnected due to the film’s complex narrative. Fangoria readers showed a more enthusiastic response, enjoying the horror and suspense elements the film offers. Audience scores generally show an appreciation for the frightening aspects, even if the story left some wanting more.

Associated Works

Blumhouse is known for producing many successful horror movies. Some well-known films from this studio include Five Nights at Freddy’s and M3GAN. These movies have become popular for their thrilling and chilling themes.

Another movie directed by Jeff Wadlow, who directed Imaginary, is Truth or Dare. Like Imaginary, it explores the horror genre in unique ways. Wadlow has also directed Fantasy Island, another horror film that delivers unexpected twists and scares.

The Curse of Bridge Hollow is another noteworthy project from Blumhouse. This movie continues their tradition of creating horror stories that keep viewers on the edge of their seats.

Blumhouse Productions:

MovieDirectorNotable Cast
Five Nights at Freddy’sChris ColumbusJosh Hutcherson
M3GANGerard JohnstoneAllison Williams
Truth or DareJeff WadlowLucy Hale
Fantasy IslandJeff WadlowMichael Peña
The Curse of Bridge HollowJeff WadlowMarlon Wayans

In Imaginary, DeWanda Wise plays a key role, adding to her repertoire of notable works. She also serves as an executive producer on this film, showing her versatility in the industry.

Other related films that capture similar horror themes include The Purge series and Insidious. Both of these franchises have a strong following and are known for their intense and suspenseful storytelling.

For fans of horror movies like Imaginary, these associated works offer a wide range of eerie and thrilling experiences.

Cultural Impact

The movie Imaginary is impacting current horror films with its supernatural elements and imaginative storytelling. These themes reflect broader trends and patterns in horror cinema today.

Horror Movie Trends

Imaginary, produced by Jason Blum, is part of a trend where horror movies explore familiar childhood fears. Movies like Are You Afraid of the Dark? and Don’t Look Under the Bed paved the way for such stories.

Imaginary fits well into the supernatural genre but with a unique twist. It uses a child’s imaginary friend, turning this innocent concept into something sinister. This aligns with ongoing trends of using everyday items or scenarios to instill fear. Fans of horror will likely notice similarities to other recent releases from Blumhouse, which often blend psychological suspense with supernatural horror.

Imagination in Cinema

Imagination has always played a vital role in cinema, allowing filmmakers to create new worlds and alter reality. In Imaginary, this theme is central as the plot revolves around an evil imaginary friend. This concept forces viewers to confront the blurred lines between reality and imagination.

Films like Kung Fu Panda 4 and Pixar’s Inside Out also explore imagination but in less terrifying ways. Unlike these family-friendly films, Imaginary uses imagination to invoke fear, demonstrating how versatile this theme can be. This approach not only entertains but also challenges viewers to consider their perceptions of fiction versus reality.

Promotional Activities

The movie “Imaginary” employs targeted social media campaigns and merchandising to increase audience engagement and visibility.

Social Media Campaigns

Blumhouse has utilized various social media platforms to create buzz around “Imaginary.” Leading up to the release, the team shared behind-the-scenes photos, teaser trailers, and exclusive clips on platforms like Instagram, Twitter, and Facebook. They have also engaged fans through interactive content like polls and quizzes about the movie’s themes and characters.

A key element in the campaign is a scavenger hunt that encourages fans to find hidden clues related to the film in their cities. Participants can win exclusive movie merchandise and tickets to the premiere. This approach not only boosts fan engagement but also heightens anticipation for the movie’s release.


“Imaginary” leverages a range of merchandise to promote the film. Available for purchase are items like posters, t-shirts, and action figures featuring characters and scenes from the movie. These products are marketed online through the official movie website and various e-commerce platforms.

Pop-up events, like Blumhouse Presents: Chauncey’s Imaginary Playhouse in Los Angeles, offer special merchandise and unique experiences that allow fans to dive deeper into the film’s universe. Die-hard fans can get exclusive items not available elsewhere, such as limited-edition collectibles and signed posters, which build excitement and offer a deeper connection to the movie.

Frequently Asked Questions

The movie “Imaginary” promises a blend of horror elements reminiscent of earlier notable films. It features a unique storyline with a distinct directorial vision.

What is the plot of the movie Imaginary?

“Imaginary” is Blumhouse’s latest horror film. The plot revolves around a more terrifying version of the 1999 Disney Channel movie, “Don’t Look Under the Bed.” The film explores fears connected to imaginary friends.

Can you tell me the age suitability for the movie Imaginary?

“Imaginary” is targeted at a mature audience. Given its horror elements, it is likely suitable for viewers aged 18 and above. Parents may want to use caution for younger viewers due to intense scenes.

Has the trailer for the movie Imaginary been released?

Yes, the trailer is available on the official website. It provides a glimpse into the film’s eerie atmosphere and introduces the main characters.

Which streaming platforms will the movie Imaginary be available on?

Information on specific streaming platforms is not available yet. Please check back for updates as the release date approaches. It might initially be exclusive to theaters.

Are there any plans to release the movie Imaginary on Netflix?

There are no confirmed plans to release “Imaginary” on Netflix at this time. Other streaming details will become clearer closer to its launch.

When is the movie Imaginary scheduled for release?

“Imaginary” is set to hit theaters on March 8, 2024. Tickets and showtimes can be found on sites like Fandango. Keep an eye out for local listings.