Squishmallows have evolved far beyond their humble beginnings as cozy plush toys — today, they’re a full-fledged collectible phenomenon. With millions of fans worldwide and a secondary market where certain Squishmallows fetch thousands of dollars, the chase for the rarest ones is more competitive than ever. Whether you’re a seasoned collector or new to the Squishmallow craze, knowing which plushies are truly rare can help you appreciate the magic (and madness) behind this global trend.
Why Certain Squishmallows Are So Rare
Rarity in the Squishmallow universe typically comes down to a few factors: limited production runs, exclusive retail partnerships, commemorative editions, and early retirement from production. Many rare Squishmallows can be identified by special silver or gold foil tags, limited-edition embroidery, or unique designs that were only available through select events or stores.
As the company Jazwares (parent of Kelly Toys) continues to release new Squads and retire older ones, the rarity landscape is constantly shifting — adding an exciting unpredictability to collecting.
Let’s dive into the most coveted Squishmallows ever made:
1. Jack the Black Cat
- Edition: 500th Squishmallow, Select Series
- Quantity: Only 500 made
- Estimated Value: Up to $2,000
Jack isn’t just rare — he’s a symbol of the Squishmallow brand’s milestone. As the very first limited edition Squishmallow, he sports a sleek black body, a golden embroidered ear tag, and a fierce collector reputation. Jack’s lore among fans has only grown, making him the “holy grail” of Squishmallows.
2. Fania the Purple Owl
- Edition: Target Exclusive
- Estimated Value: Up to $2,999
Fania is a Target-exclusive masterpiece known for her dreamy closed eyes, lavender feathers, and a tiny regal crown. Because she had a very short production window, her value on resale markets skyrocketed. Today, she is one of the most expensive Squishmallows ever sold.
3. JSK the Founder’s Cat
- Edition: Founder’s Redemption Card Exclusive
- Quantity: Only 250 made
- Estimated Value: Around $1,250
Named after Jonathan S. Kelly, founder of Kelly Toys, JSK was never available in stores. Instead, it was a redemption prize via a rare card in Squishmallow trading packs, making it incredibly elusive and a crown jewel for serious collectors.
4. Golden Hans the Hedgehog
- Edition: Select Series (100 Million Sold Commemoration)
- Quantity: 3,000 made
- Estimated Value: Up to $15,000
To celebrate selling 100 million Squishmallows, Jazwares released a golden version of fan-favorite Hans the Hedgehog. Only 3,000 units exist, and their shimmering gold accents make them not just rare, but visually iconic. Some collectors have listed Golden Hans for jaw-dropping prices online.
5. Avery the Duck
- Edition: Adventure and Farm Squad
- Estimated Value: Up to $499
Avery’s green mallard design and charming cap have won over fans worldwide. While Avery isn’t the rarest by production numbers, certain exclusive releases (like Canadian variants) make him a prized addition in many collections.
6. Philippe the Frog
- Edition: Valentine Squad
- Estimated Value: Up to $999
Philippe’s sweet Valentine’s Day theme — featuring adorable pink hearts on his cheeks — helped him leap into collectors’ hearts. Released only seasonally, he’s especially tough to find in mint condition with original tags.
7. Blossom the Lamb
- Edition: Justice Store Exclusive
- Estimated Value: Up to $575
Originally sold through Justice (a fashion store chain that shuttered most locations in 2021), Blossom became much harder to find once the stores closed. Her pastel colors and whimsical design make her a standout from the Justice collection.
8. Stacy the Squid (San Diego Comic-Con 2022 Edition)
- Edition: SDCC Exclusive
- Quantity: Only 250 made
- Estimated Value: Up to $500
Comic-Con exclusives are legendary for scarcity, and Stacy’s special SDCC version, with metallic tentacles and a purple tag, is no exception. These were handed out during a limited event and have since become near-impossible to track down.
9. Ben the Teal Dinosaur
- Edition: Dream and Fantasy Squad
- Estimated Value: Up to $1,000
Ben is beloved not just for his bright teal color and spunky trivia-loving backstory, but also for his limited releases. His quirky charm and rarity make him a high-priority target for Squishmallow hunters.
10. Santino the Platypus
- Edition: Original Squad
- Estimated Value: Up to $625
Santino’s simple brown platypus design may not seem flashy, but it’s exactly his understated uniqueness that makes him so rare. Unlike some more vividly colored Squishmallows, Santino quietly became one of the most expensive plushies in the community.
| # | Squishmallow | Edition | Estimated Value (USD) |
|---|---|---|---|
| 1 | Golden Hans the Hedgehog | Select Series (100M Milestone) | $15,000 |
| 2 | Fania the Purple Owl | Target Exclusive | $2,999 |
| 3 | Jack the Black Cat | 500th Squishmallow | $2,000 |
| 4 | JSK the Founder’s Cat | Founder’s Redemption Card Exclusive | $1,250 |
| 5 | Ben the Teal Dino | Dream and Fantasy Squad | $1,000 |
| 6 | Philippe the Frog | Valentine Squad | $999 |
| 7 | Santino the Platypus | Original Squad | $625 |
| 8 | Blossom the Lamb | Justice Exclusive | $575 |
| 9 | Stacy the Squid (SDCC Edition) | San Diego Comic-Con Exclusive | $500 |
| 10 | Avery the Duck | Adventure and Farm Squad | $499 |
How to Track and Manage Rare Squishmallows
With thousands of Squishmallow designs available, apps like SquadApp and websites like Squish Alert help collectors organize their collections, receive restock alerts, and monitor secondary market pricing trends. In addition, joining Squishmallow-focused Facebook groups, Discord servers, and Reddit threads (like r/squishmallow) can give collectors insider tips on upcoming drops or rare finds.
Authenticity Warning
Because of the high resale value attached to rare Squishmallows, counterfeit plushies have unfortunately entered the market. Always purchase from trusted sellers, verify tag designs, and compare to official Squishmallow listings before spending serious money.
Rare Squishmallows aren’t just toys — they’re a combination of art, nostalgia, and community spirit. Whether you’re trying to score your first rare find or simply appreciate the creativity behind them, the Squishmallow collecting world offers endless surprises. And with new ultra-limited releases happening every year, the next rare Squishmallow might already be waiting for its moment to shine.
Key Takeaways
- Jack The Black Cat stands as the rarest Squishmallow with only 500 pieces made, making it a top target for serious collectors.
- Rare Squishmallows can be identified by their special silver foil tags and limited production numbers.
- Mobile apps and online communities help collectors track, find, and trade these increasingly valuable plush collectibles.
Origins and Rise of Squishmallows
Squishmallows have become one of the most sought-after plush toys in recent years, capturing the hearts of collectors both young and adult. Their journey from simple stuffed toys to collectible phenomena shows how a well-designed product can create a cultural movement.
The Beginning of Squishmallows
Squishmallows were created by Jonathan Kelly, the owner of Kelly Toy company. The company was already established in the plush toy market when they introduced Squishmallows.
These distinctively soft, marshmallow-like plushies first appeared in 2017. Their simple designs and ultra-soft, squeezable filling made them immediately appealing to children.
The original lineup featured just eight characters, each with its own name and personality traits described on an attached tag. This character development would later prove crucial to their collectibility.
Kelly Toy was later acquired by Jazwares in 2019, which helped expand the distribution and marketing of Squishmallows globally.
Evolution Into a Collectible Phenomenon
What started as cute stuffed animals quickly developed into a serious collectible market. By 2022, Squishmallows introduced an official Rarity Scale for their plush toys, with “Rare” editions receiving a special silver stamp on their tags.
This move paralleled strategies used by previous collectible crazes like Beanie Babies in the 1990s, creating a tiered system that drove collector interest.
Limited editions, exclusive retailer partnerships, and seasonal releases all contributed to the collecting culture. Some rare Squishmallows now sell for hundreds of dollars on secondary markets.
The collectible aspect has particularly resonated with adult collectors. According to Jazwares, fans 18 and older are now driving sales of these plush toys.
Influence of Social Media on Popularity
Squishmallows experienced explosive growth during the COVID-19 pandemic in 2020. Homebound collectors turned to these comforting plushies during a stressful time.
TikTok became the epicenter of Squishmallow popularity. The platform has featured over 11 billion videos discussing these plush toys, from collection showcases to “squish hunting” expeditions where collectors search stores for rare finds.
The hashtag #squishmallows continues to trend regularly as collectors share their latest acquisitions. This social media visibility created a feedback loop of interest and FOMO (fear of missing out) among potential collectors.
Online communities formed around trading, selling, and discussing Squishmallows. These digital gathering spaces strengthened the collecting culture and helped cement Squishmallows as more than just a passing fad.
Latest Releases and Updates
Squishmallow fans have plenty to be excited about this spring with new characters, limited editions, and expanded availability. The collectible plush market continues to grow with fresh additions to the Squishmallow family appearing at various retailers.
New Squishmallow Characters
Recent releases include several noteworthy new characters joining the Squishmallow lineup. As of March 2025, collectors can find Boyle the Fruit Bat and Dianalee the Chipmunk at select stores. Theodore the Roadrunner has also made his debut, featuring bright colors and distinctive details.
Earling the Mushroom Bat combines two popular Squishmallow themes—bats and mushrooms—making it especially desirable among collectors. Truman the Turtle has also appeared on shelves with his gentle expression and soft shell design.
Pokémon collaborations continue to expand with Chansey and Eevee Squishmallows now available in both 14-inch and 20-inch sizes. These licensed characters blend the beloved Pokémon designs with the signature Squishmallow softness.
Limited Editions and Exclusives
Jack the Black Cat remains one of the rarest Squishmallows to date. This Halloween-themed plush is highly sought after in the secondary market due to its limited production run.
Avery the Duck and Patty the Cow continue to be among the most challenging Squishmallows to find. Their popularity has made them valuable collector’s items with prices often exceeding retail by significant amounts.
Several retailer-exclusive Squishmallows have launched this season. Hallmark stores now carry exclusive backpack styles that combine functionality with collectibility. These special editions feature unique details not found in the standard lineup.
Derby-themed Squishmallows have also appeared recently, coinciding with horse racing season. These limited runs feature equestrian details and racing-inspired accessories.
Retailer and Online Availability
Major retailers including Target, Walmart, and Five Below continue to receive regular Squishmallow shipments. Release schedules vary by location, so collectors often check stores frequently for new inventory.
Hallmark shops have expanded their Squishmallow selection, including the new backpack styles mentioned earlier. The official Squishmallow website and Jazwares online store offer direct purchasing options for collectors who prefer shopping online.
Gift card options are now available for Squishmallow purchases through the official website. This feature makes it easier for fans to give the gift of Squishmallows to friends and family.
Some retailers offer pre-order opportunities for upcoming releases, allowing collectors to secure highly anticipated characters before they sell out. Signing up for retailer newsletters and following Squishmallows on social media remains the best way to stay informed about new releases.
Collectors’ Corner
Serious Squishmallow collectors navigate a unique landscape of rare finds, community connections, and strategic hunting techniques. The passion for these plush toys has created a vibrant collecting culture with its own methods and success stories.
Growing a Squishmallows Collection
Starting a Squishmallow collection requires strategy and patience. Many collectors begin by focusing on specific themes or characters rather than trying to collect everything.
New collectors should research before purchasing, especially for rarer items like Jack the Black Cat, which was limited to just 500 pieces as the 500th Squishmallow released. This makes it one of the most sought-after items in the community.
Serious collectors often:
- Track release dates for new drops
- Join store loyalty programs for early access
- Set price alerts on resale platforms
- Keep original tags intact (this significantly increases value)
Storage solutions become important as collections grow. Display shelves, vacuum bags for seasonal rotation, and proper cleaning methods help maintain collection quality and value over time.
Community and Networking Among Collectors
The Squishmallow collecting community thrives on social platforms where enthusiasts share information about new releases and store sightings.
Facebook groups, Reddit forums, and Instagram accounts dedicated to Squishmallows have thousands of members who alert others when rare finds appear in stores. These networks are crucial for collectors seeking limited editions.
Trading events have become popular in many cities, allowing collectors to meet in person and exchange duplicates or find missing pieces for their collections. These gatherings build friendships beyond the digital space.
Online auctions create another community space where rare items like Golden Hans or Avery the Duck command premium prices. Experienced collectors often mentor newcomers about authentication and fair pricing.
Success Stories of Rare Finds
Many collectors have memorable stories about finding ultra-rare Squishmallows through persistence or pure luck.
One collector reported finding Patty the Cow—one of the most elusive Squishmallows—hidden behind other toys at a small rural store. The find would later be valued at over $200 despite its original $20 retail price.
Thrift stores occasionally yield incredible discoveries. A collector in Minnesota found Blossom the Sheep, still with tags, at a secondhand shop for just $3. Similar sheep models sell for over $150 in the current market.
Online vigilance pays off too. Several collectors who set 3AM alarms for a limited Gertrude the Goose release managed to secure this rare item before it sold out in under two minutes. Their dedication resulted in owning a plush that doubled in value within weeks.
Market Trends and Value
The Squishmallow market has evolved significantly with certain plush toys reaching prices from $500 to $2,000 on auction sites, driven by rarity and collector demand. This growing market shows patterns similar to other collectible crazes of the past.
Squishmallows as an Investment
Rare Squishmallows have become legitimate investment pieces for serious collectors. The most valuable specimens, like Jack the Black Cat and Golden Hans, can command prices exceeding $1,000 when in mint condition with original tags. Silver foil tag Squishmallows, limited to just 75,000 pieces worldwide, hold particular value in the marketplace.
Collectors often purchase duplicates – one for display and one kept sealed in original packaging to maintain maximum value. Online auction results from 2024 show consistent price appreciation for limited editions, with some collectors reporting 300-400% returns on rare finds purchased at retail.
Investment-minded collectors focus on exclusives, discontinued models, and collaboration series which historically appreciate faster than standard releases.
Comparison to Other Collectible Items
Squishmallows follow market patterns similar to Beanie Babies and Pokémon cards, but with distinct differences. Unlike Beanie Babies, which experienced a dramatic crash, Squishmallows maintain steadier value trajectories based on genuine scarcity rather than artificial limitations.
The stuffed animal market has traditionally been volatile, but Squishmallows benefit from:
- Strong brand recognition
- Multiple price points for collectors
- Cross-generational appeal
- Active social media communities sustaining interest
When compared to trading cards or action figures, Squishmallows show less extreme peaks and valleys in valuation. Their physical size and storage requirements create natural limitations for massive collections, potentially supporting long-term value.
Impact of Scarcity on Price
Scarcity dramatically influences Squishmallow pricing, with the Ultra Rare category commanding the highest premiums. Production runs under 10,000 units typically see the most significant price appreciation within months of release.
Regional exclusives available only in specific stores or countries create geographic scarcity that drives international trading and higher values. Camel Squishmallows represent a perfect example of this phenomenon, with specialized guides helping collectors identify authentic specimens.
Discontinued characters experience price jumps of 200-500% almost immediately after retirement announcements. Seasonal releases like Halloween or Valentine’s Day editions maintain particularly strong values year-round despite their temporary retail availability.
Condition remains crucial – even rare Squishmallows with damaged tags or stains sell at significant discounts compared to pristine examples.
Care and Maintenance of Squishmallows
Proper care ensures your Squishmallows remain soft, clean, and in excellent condition for years to come. A few simple habits can make a significant difference in preserving these huggable companions, especially for collectors of rare editions.
Cleaning and Storage Tips
Machine washing Squishmallows is safe when done correctly. Place them in the washing machine using cold water on a gentle cycle with regular laundry detergent. For particularly delicate or valuable Squishmallows, hand washing with mild soap is recommended.
Always air dry Squishmallows completely before storing them. Direct sunlight and heat sources can damage the plush material and fade colors.
Store these plush companions in dry, dust-free environments. Humidity can lead to mold growth inside the stuffing. Using clear storage bins with lids helps protect against dust while still allowing collectors to view their collection.
For frequently used Squishmallows, periodic fluffing helps maintain their shape. Gently squeeze and release the plush to redistribute the stuffing.
Preserving the Condition for Collectors
Collectors of rare Squishmallows should implement additional preservation strategies. Handling these plush treasures with clean hands prevents oils and dirt from transferring to the fabric surface.
Display cases offer protection from environmental factors while showcasing prized pieces. For extremely valuable specimens, cotton gloves may be used when handling.
Common preservation mistakes to avoid:
- Using harsh cleaning chemicals
- Storing in damp basements or attics
- Exposing to direct sunlight for extended periods
- Allowing pets to play with collectible items
Small tears should be addressed promptly with matching thread. This prevents further damage and maintains the Squishmallow’s value and comfort level.
For travel, place Squishmallows in protective bags to prevent compression damage and exposure to dirt. This simple step helps maintain their huggable quality and collector value.
Spotlight on Iconic Squishmallows
Some Squishmallows have reached legendary status among collectors, commanding high prices and creating exciting hunts for fans. These plush toys have created communities of dedicated enthusiasts who trade, collect, and showcase their prized finds.
Profiles of Popular Squishmallows
Squishmallows have become a collecting phenomenon with certain characters rising to the top of most-wanted lists. Blossom the Lamb stands out as a highly sought-after character. Originally sold at Justice stores, this fluffy sheep was discontinued when the retailer closed many locations.
Golden Hans represents another collector favorite. This shimmering version of the popular hedgehog character quickly became a standout in the Squishmallow universe with its metallic gold fabric.
Characters with food themes also maintain strong popularity. Avocado, strawberry, and ice cream cone Squishmallows continue to be fan favorites for their cute designs and playful personalities.
Limited distribution versions like store exclusives often become instant favorites. Target, Walgreens, and Five Below each carry their own special characters that collectors eagerly hunt down.
Special Editions: A Closer Look
Limited edition Squishmallows represent the crown jewels of many collections. These special releases typically feature unique designs, materials, or commemorative themes that set them apart from regular lineup characters.
Holiday editions appear annually with seasonal themes. Halloween and Christmas collections generate particular excitement, with characters often sporting festive costumes or colors.
Anniversary editions mark important milestones for the brand. These commemorative Squishmallows typically include special tags or emblems noting their significance.
Collaborations with movies, shows, and brands have produced some of the most coveted special editions. These crossover Squishmallows bring beloved characters into the squishy plush format.
Store exclusives often become instant collectors’ items due to their limited availability. When stores discontinue carrying certain characters, their value frequently increases among collectors.
The Story Behind Jack the Black Cat
Jack the Black Cat holds the title of the rarest Squishmallow ever produced. Only 500 of these 16-inch plush cats were manufactured, making him the first true limited edition character in the Squishmallow lineup.
His scarcity has created extraordinary demand in the collecting community. Current listings show prices ranging from $1,000 to nearly $1,300 on resale platforms like eBay, with some sellers asking even higher amounts.
The black cat design features the signature Squishmallow softness with simple embroidered facial features. His minimalist design contrasts with his maximum collectibility.
Jack’s limited production run established a precedent for future limited editions. This pioneering status makes him not just a rare collectible but an important piece of Squishmallow history.
Collectors looking to authenticate Jack should check for specific tag markings and production details, as his high value has unfortunately led to counterfeit versions appearing in the marketplace.
Partnerships and Brand Expansions
Squishmallows has rapidly expanded beyond toys into various consumer markets through strategic partnerships that have delighted collectors and introduced the brand to new audiences.
Collaborations with Other Brands
Kellogg’s recently launched a limited-edition Squishmallows cereal, bringing the popular plush toys to breakfast tables across the country. This partnership marks a significant move into the food industry for the beloved collectibles.
See’s Candies has also joined forces with Jazwares, the parent company of Squishmallows, for a sweet co-branding deal. This collaboration aligns with Jazwares’ strategy of partnering with popular brands to create innovative consumer experiences.
Another exciting development is the Baked By Melissa partnership. The famous cupcake company is creating special Squishmallows-themed cupcakes based on six popular characters. This food collaboration gives fans a new way to enjoy their favorite plushies.
Squishmallows in Other Media
The Squishmallows brand continues to expand its presence at major events and in digital spaces. The company plans to attend San Diego Comic-Con with new game releases and rare toys for sale, signaling growth in the gaming sector.
Jazwares has been strategically positioning Squishmallows alongside other major media franchises. The toy company’s portfolio now includes partnerships with global entertainment brands like Pokémon, Hello Kitty, and Star Wars.
These media and entertainment crossovers help Squishmallows reach new audiences while giving collectors more ways to connect with the brand. The growing presence at major conventions also suggests Squishmallows is becoming more embedded in pop culture beyond just the plush toy market.
Community Engagement and Events
The Squishmallow community has grown into a vibrant social phenomenon with dedicated events bringing collectors together. Both fan-organized gatherings and official celebrations help strengthen the connections between enthusiasts of these popular plush toys.
Fan Conventions and Meet-Ups
Squishmallow collectors regularly organize local meet-ups at malls, parks, and community centers to trade, sell, and showcase their collections. These grassroots events have become increasingly popular on TikTok, where collectors share videos of their encounters and rare finds.
Regional Squishmallow conventions have emerged in major cities, drawing hundreds of dedicated fans. At these events, collectors can participate in trading zones, photography stations, and collector panels.
Online communities coordinate virtual meet-ups too, especially for collectors in remote areas. Facebook groups like “Squishmallow Society” provide safe spaces for fans to connect and plan gatherings.
Official Squishmallows Events
The annual Squishmallows Day celebration has become a cornerstone event for the community. According to recent news, Jazwares Cares celebrated with their largest single charitable donation, distributing hundreds of thousands of Squishmallows to children through hospitals, schools, and non-profit organizations.
Kellytoy and Jazwares host official release parties for new collections, sometimes featuring exclusive designs only available to attendees. These events often include meet-and-greets with designers and brand representatives.
Pop-up shops in major retailers give collectors opportunities to purchase new or rare releases. Many of these events incorporate charitable components, reinforcing the brand’s commitment to giving back to communities while engaging with their passionate collector base.
Frequently Asked Questions
Squishmallow collectors often wonder about the latest trends, values, and identification methods for rare plushies. The rarity landscape continues to evolve with new releases and limited editions affecting the collecting community.
What are the latest updates on the top 10 rarest Squishmallows?
The top 10 rarest Squishmallows list has seen some changes in early 2025. Jack the Black Cat remains the rarest, with only 500 ever made.
The Golden Hans Select Series has climbed in ranking due to its limited 2021 release celebrating a milestone for the brand. Collectors prize these golden versions significantly more than the common Hans.
Several exclusive convention releases from late 2024 have entered the top 10, including limited edition holiday-themed characters released in quantities under 5,000 units.
Which Squishmallows are considered ultra-rare as of 2025?
Ultra-rare Squishmallows in 2025 include the Select Series with their 20,000 unit limitation. These special editions are particularly sought after by serious collectors.
Jack the Black Cat maintains its position as the ultimate ultra-rare find. The 25th Anniversary Collection released in late 2024 has also joined the ultra-rare category.
Limited collaboration Squishmallows with popular brands have become increasingly difficult to find. Store-exclusive releases with production runs under 10,000 units are now considered ultra-rare as well.
Where can one find a list of rare Squishmallows with images?
The official Jazwares website maintains a rarity guide with images of special edition Squishmallows. This resource is regularly updated to reflect new releases.
Collector forums like SquishAlert and dedicated social media groups offer comprehensive visual catalogs of rare finds. These community-maintained lists often include user-submitted photos of rare specimens.
Several collecting apps now feature searchable databases with high-quality images sorted by rarity tier and release date.
What is the current market value for the rarest Squishmallows?
Jack the Black Cat commands prices between $1,800-2,500 on resale platforms as of March 2025. This represents a 15% increase from 2024 values.
Golden Hans Select Series specimens typically sell for $800-1,200 depending on condition and whether the original tags are intact. Limited convention exclusives from 2024-2025 generally range from $300-700.
The market remains highly volatile, with prices fluctuating based on demand, condition, and authentication status.
How can collectors identify a Squishmallow’s rarity?
Collectors can check the tag information which often indicates limited runs or special editions. The hang tag and butt tag provide production details that help determine rarity.
Production numbers are crucial identifiers – anything under 20,000 units is considered rare according to Jazwares’ official classification. Limited edition markings, special fabrics, or unique features often signal a rarer piece.
Authentication certificates included with certain releases provide definitive proof of rarity. Special stitching patterns or exclusive embroidery details can also indicate a rare specimen.
What new entries have been added to the top 100 valuable Squishmallows?
The 25th Anniversary Collection has placed several new entries in the top 100 most valuable Squishmallows. These commemorative designs feature special metallic accents and premium materials.
Store-exclusive releases from early 2025 have quickly gained value, particularly the Valentine’s Day micro-collection and St. Patrick’s Day limited editions. Several movie tie-in characters released in February 2025 have also entered the rankings.
International exclusive designs, previously unavailable in North America, have begun appearing on the list as global trading increases.
