Articles: Sticky Ads: CDs In Theater Soft Drink Lids




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Pop singer Rachel Farris isn't exactly a household name - but a sticky new marketing idea could change that.

Her independent recording label is sticking mini-CDs in the lids of soft drink cups at movie theaters across the nation and in a few theme parks as well.

The CDs feature more than just a pair of songs. They also hold video clips and other content. The CDs can be played on either a regular CD player or viewed on computers.

In all, 4.8 million of the Farris promotional CDs will be distributed in a monthlong campaign in drink containers at the Regal Entertainment Group's 530 theaters in 36 states and at two Universal Studios theme parks.

Just remember - wipe off any sticky residue before you put the CD in your player or computer.


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